As a small town, trading and business activities in Tanjung Balai Karimun, Karimun regency, Riau Islands province, including quite high. The high trading activity in the field of business opportunities with the advantage of advertising is quite promising.
Advertising business in Tanjung Balai Karimun has not grown by leaps and bounds. To date, the number of advertising companies can be counted on the fingers.
Generally, companies advertising on Karimun engaged in printing, such as printing banners with a backing material, billboards or neon box with acrylic material. While the printing company banners made from synthetic plastic spring with new digital technologies of the companies.
Dedi Indrayadi, a young businessman in Tanjung Balai Karimun, said, the advertising business so the prospects are developed because the number is still little competitor.
''You can see for yourself the many ads in the form of banners, billboards or banners plastered on the streets. This indicates that consumer demand to advertising services is very high,'' he said.
The form of banner ads, billboards or banners are not only installed a large or small companies, but also placed the government as a means of announcing a government program to the community.
Any activities, seminars or official visits. Government, civic social organizations always put a banner to the public. Not to mention the advertising activities to commemorate certain days, such as celebration the independence day of the Republic of Indonesia, advertising Eid el-Fitr and many others.
To form ad banners, the benefits can be achieved can reach 35 percent. Banners made of cloth prices ranging up to Rp300.000 - Rp250.000 with a length of about 5 meters. Gains derived from the price could reach 100,000.
''Greatest advantage gained from billboards, neon boxes and banners. Could reach 65 percent,''he said.
According to Hariadi, other business advertising and printing business requires perseverance and skill.
''Without the diligence and expertise, a printing press that was built from the ground will not compete because of low quality. In general, the advertising company to grow from the bottom with very little capital, huge profits will be achieved by increasing the number of loyal customers,'' he said. (kepri online daily)